That's because protein is just protein, nothing fancy like other formulas and products. Yeah there are different types, whey, casein and blends; but this doesn't mean that each protein powder is massively different from one another and thus each will cause a huge difference in results.
What you need to do is choose when your taking it, most likely it'll be post workout, in which case 99% of the time you're going to want whey or a blend. Casein you have as a slow release so before bed or before long periods of time where you will not be eating for many hours.
The key things to focus on when choosing a protein powder are the following:
- Taste - if you're having it regularly you'll want something that you will enjoy, especially if your dieting.
- Sugar and fat content - in protein powders this wants to be as low as possible, no questions. Weights gainers are a completely different animal.
- Whey or a blend - fast digesting or a mix, depends what you like. Personally I prefer a blend, always have done.
- Quantity/Value for money - protein shakes will be the supplement that you consume most often, so ideally it should come in a big a serving as possible at the best value for money.
- Protein content - some protein powders will give you more protein per serving than others, giving your muscles a better supply of protein, but this can be overcome by simply having more than 1 scoop.
This should make it simpler to choose a protein powder, ideally you want to be looking for something as cheap as possible.
Currently I'm using this in strawberry flavour. Its good, decent protein content. It's derived from Raw Milk/Organic Milk so it's different to many others on the market. However it uses natural flavouring, so no sugars or sweeteners, so to a lot of people the taste will not appeal. Highly recommended though.

Gaspari Myofusion has always been one I enjoyed and was a very good profile. Strawberry tastes awesome! They have the new pro-biotic version which is meant to be even better as it contains digestive enzymes to help you digest it.

One protein you cannot argue with is Myprotein Impact Whey, 5kg for £54 - now that is #winning. The protein content is a little lower, sugar isn't too bad. With this size though it lasts forever and you can have a hell of a lot more than other brands and still get better value for money.

Myprotein also due the True Whey which is also great value, tastes a bit better, but has added Branched Chain Amino Acids and Glutamine and digestive enzymes; this is a very impressive profile. Would recommend this one also.

One of my all time favourites though has to be the Dorian Yates Tempro. The taste is great, its a blend of 7 different proteins, very high protein content, low sugar. The only problem is that it comes in a small tub, still lasts a while however. The brand does not seem to be that popular, however Dorian Yates products have always worked for myself and I love them, others may not have the same results of course. Banana flavour is epic!

So there's my thoughts, I hope I've made it simpler for people out there. Protein should be the easiest thing to buy from the vast range of supplements on the market. Remember everyone is different and may not agree with what I have, if that's the case I don't care, I've been training long enough to know what's what in the industry.
Love your Training, thanks for reading.
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